When Phil asked me to write a guest blog post, I was pretty flattered and excited to ‘put pen to paper’ and think about something interesting about web analytics which he hasn’t already covered. After a few minutes, I thought I’d touch on the situation in China and the threats faced by web analysts, which will become ever more apparent over the next few years, and something which I’ve been directly faced with. I did a search on the web a while back for discussions online about this very subject, and apart from one brief article from clickz.asia, I couldn’t find much out there. Continue reading
As a Web Analyst, I’m constantly looking for new ways to present information in an interesting and digestible way. That might mean creating infographics, dashboards, or more often good old Powerpoint presentations! At the end of the day I am trying to persuade human beings to be data driven. Often it’s counter intuitive. It’s critical that you can get information across in the right way.
I have been working with my print marketers on QR code implementations. It’s been a fascinating journey to get where we are now, which is QR ninjadom! As our company has traditionally used brochures as their main sales tool, it has been frustrating not to have any measure of success. Now we are using vanity urls and qr codes on our print materials, it’s going to be a whole new world of tracking using QR Code Analytics. I hope the print team are ready for it! I want to share some tips to help you get started with these things. 
My development team implemented scrum around a year ago, and it has transformed the department utterly from the waterfall project management process they used before. As a stakeholder, I now know exactly what’s in development, what has been requested and where it is in the list of priorities, and what I can expect to come out of the team on a fortnightly basis.
Does your organisation know what you mean when you talk about ’bounce rate’? Do they know what a session is and what you really mean when you talk about a visit? I have just read an 
When I saw this maths infographic over at SEOmoz I knew i had to share it! Infographics are a great way to get information across in a simple, digestible form, and this one has an important lesson for anyone involved in statistical analysis. Correlation does not imply causation. 
If you’re using campaign tracking urls in Google Analytics you should be a bit careful. There are some common pitfalls that can break the tracking or lead to serious inaccuracies in your reporting. This article outlines 3 easy tips to remember to ensure your campaing tracking is the success it should be! 
You can achieve some great results in profile filters using advanced filters, but you need to be extremely careful as once you change these filters the change is irreversible for historical data. I strongly advise you create a duplicate profile for testing purposes and going nuts on your profile filters! I’m going to share a few ideas and show you how I’ve used advanced filters in the past. 
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