- RT @MaceMaclean: Fun with Gephi and Last.fm http://t.co/6vnChU3iiL 4 days ago
- #bbcnewsnight worried now about this killer virus. Sounds like something we need to hear about, why the delay!? @BBCNewsnight 6 days ago
- I just watched 'midnight in Paris'. Enchanting. @hazey_marie made me jealous about your trip ;) 6 days ago
- RT @daraobriain: The world from Space RT @kejames An interactive map of @Cmdr_Hadfield’s photos: bit.ly/17VI7p8 by @DaveAtCOGS (2/2) 6 days ago
- RT @Cmdr_Hadfield: Tonight's Finale: The Moon rising over a bed of cloud. A constant reminder to us all of what can be achieved. http://t.c… 1 week ago
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A First hand user guide to creating a cost-effective Google Analytics Salesforce connection
We’ve all been faced with the dilemma of trying to capture online marketing campaign information on data that passes via our websites, emails, landing pages and microsites (plus anything else) and into a typical Customer Relationship Management System (CRM).
Typically, from a business perspective, this tends to be leads, or sales and transactions from an e-commerce site, and capturing online marketing campaign information on these bottom line numbers or users is often referred to the ‘holy grail’ for anyone working in the online space. As a digital analyst, there’s nothing better than exporting lead or sales data that has this campaign information attached to it and then either creating a custom dashboard within Salesforce, or exporting it to MS Excel and then slicing and dicing using a pivot table, to then feedback where the Return on Investment (ROI) truly lies. Essentially, its a big win for some internal kudos!
When Phil asked me to write a guest blog post, I was pretty flattered and excited to ‘put pen to paper’ and think about something interesting about web analytics which he hasn’t already covered. After a few minutes, I thought I’d touch on the situation in China and the threats faced by web analysts, which will become ever more apparent over the next few years, and something which I’ve been directly faced with. I did a search on the web a while back for discussions online about this very subject, and apart from one brief article from clickz.asia, I couldn’t find much out there. Continue reading
As a Web Analyst, I’m constantly looking for new ways to present information in an interesting and digestible way. That might mean creating infographics, dashboards, or more often good old Powerpoint presentations! At the end of the day I am trying to persuade human beings to be data driven. Often it’s counter intuitive. It’s critical that you can get information across in the right way.
My development team implemented scrum around a year ago, and it has transformed the department utterly from the waterfall project management process they used before. As a stakeholder, I now know exactly what’s in development, what has been requested and where it is in the list of priorities, and what I can expect to come out of the team on a fortnightly basis.
Albeit light years better than our previous situation, it is clear that scrum is by no means perfect for all situations. When my scrum-master advised me to read a book called Kanban by David J Anderson it opened my eyes to a new world of possibilities!
Does your organisation know what you mean when you talk about ’bounce rate’? Do they know what a session is and what you really mean when you talk about a visit? I have just read an interesting article by Eric Peterson on web analytics standards in which he advocates using Google Analytics as a useful standard for web analytics definitions. I can understand his wish for standard definitions to work against, but is it really practical? Is it even desireable for most of us? I’m not so sure. Continue reading
This is a great infographic. It’s really interesting to see where SEOs think SEO is going in the future. Recent announcements about keyword reporting for natural search in google analytics have shaken some SEOs, but great content has to be your banker when other SEO tactics are letting you down! Of course great content brings many more benefits than just SEO, as this infographic also illustrates. Continue reading
When I saw this maths infographic over at SEOmoz I knew i had to share it! Infographics are a great way to get information across in a simple, digestible form, and this one has an important lesson for anyone involved in statistical analysis. Correlation does not imply causation. Continue reading